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BRAND GUIDELINES

Dayspring Restoration Official Typefaces

Print & Web


Headings / Sans Serif

LATO BLACK

Dayspring’s principal heading typeface is Lato Black. This font conveys the innovation and progress of Dayspring Restoration while maintaining function over form, in an effort to convey the foundation of Dayspring’s work ethic. Lato is a sans serif typeface family started in the summer of 2010 by Warsaw-based designer Łukasz Dziedzic (“Lato” means “Summer” in Polish). In December 2010 the Lato family was published under the Open Font License by his foundry tyPoland, with support from Google.

Body / Sans Serif

OPEN SANS

Open Sans should be used for body copy. Open is a highly readable Renaissance-era typeface that is sturdy and trustworthy. Open Sans is a humanist sans serif typeface designed by Steve Matteson, type director of Ascender Corp. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.


Substitutions

Generally, fonts should not need to be substituted as they are available for commercial use through Google Fonts project.

Links can be found here: Lato  |  Open Sans

If substitutions must be made, Arial Black for Headlines, Helvetica Regular for Body Copy.